For industrial buyers and engineers
The Vicena Mission
For seven years, we at Scitodate have been helping the producers and suppliers. We helped them with their
data, their products, and their sales.
They always told us: “Selling is hard.”
But after analyzing thousands of interactions, Our diagnosis is this: They are wrong.
The real problem is that buying is harder.
A market built around the wrong incentives
Our diagnosis is that the industrial market is fundamentally broken because the incentives are wrong. No one
is trying to help the buyer. The entire system is built to solve the supplier’s problem: “How do I get more
leads?”
This is why we have “The Privacy Tollbooth.” Everywhere the buyer turns, they are forced to “Contact Sales.”
To download a simple brochure or datasheet, they must give away their email, their name, and their phone
number. They must sign up for mailing lists. They must pay with their privacy just to get basic information.
The buyer knows this is a trap. They know their reward for showing interest is to be hounded by sales reps.
This is not solving the buyer’s problem; it is creating a new one.
The personal risk of buying
This is the “Personal Risk” the buyer faces before they even see a product:
The “Black Box”:
Where prices are hidden, and they are forced to “Contact Sales” to get an answer.
The “Labyrinth”:
Where ordering guides are an exam they are terrified to fail.
The “Expert’s Fortress”:
Where they are too intimidated to call the “expert” and “sound stupid.”
Our philosophy
Our philosophy is simple: If we solve the buyer’s problem, we solve everything.
We believe the buyer’s incentive is to find the best solution with zero anxiety, must be our incentive.
This is why The Vicena Index exists. We are The Buy-Side Catalyst for Industrial Procurement.
We are not another “marketplace.” We are a “Triage Nurse.”
100% on the buyer’s side
We are 100% on the buyer’s side. We are the ‘safe space’ where an engineer can get a diagnosis anonymously.
We do the “grunt work” they cannot. We decode the “Labyrinths”. We open the “Black Boxes”. We build the
“moat” of safety for the buyer.
We are the antidote to friction. We make it safe to buy.
